HTTP, HTTPS and Google ranking

HTTP or HTTPS? Is the encrypted protocol really making a difference in the ranking of websites?

There are rumors that since June 2017 Google has even begun to penalize all those sites defined as "unsafe", that is, which do not provide for the use of the https protocol ... like this one, which currently has no security protocol and which to date does not register any penalty ...

Could it be yet another "unclear" and "unprofessional" lever of those who want to sell a new service, certainly useful, passing it as vital ?!

Is it correct to say that the failure to switch to the https protocol is leading to drops in visibility to those sites that have not yet implemented this solution? is it proven or demonstrable?

Is it correct to say that with the next updates the search engines may advise against accessing a site on which the above mentioned security protocol is not installed? is it proven or demonstrable?

The https protocol makes it possible to increase the security of data exchange between a website and a user

In sites with HTTPS protocol , request and response data are encrypted, and therefore pass securely, thus allowing both the site owner and visitors to be protected.

In a site like the one you are browsing, where registration data, login data, personal information or anything else are not requested, except for some more or less mandatory fields in the application forms ... is it such an essential factor?

Of course, if it were an e-commerce, it would be one of the requirements that should be guaranteed!

If our goal is to promote positioning in search engines and improve the security of the data passing through the site, is the HTTPS protocol essential?

This protocol is fundamental for some realities:

E-commerce sites : there is usually user registration on the site with consequent exchange of data including password, email address, personal information, and thanks to the https protocol this information is encrypted in order to allow a high level of security.

Sites that provide a registration area : also in this case the transmitted data, name password, email address, personal information are protected thanks to the security protocol.

Since January 2017, Google has updated its algorithms, and some say it is greatly favoring the ranking of sites that use the HTTPS protocol . This protocol is therefore an element that affects the quality score of a site and its ranking ... even if it is not yet fully demonstrable and therefore from the concept of "fundamental element" one should move on to the concept of "recommended element".

 

How do you go about switching to the HTTPS protocol?

Some technical steps are needed, which are sometimes underestimated, other times performed partially or in an incorrect order.

It is essential to acquire the security certificate from authorized entities, to be associated with your domain.

This certificate must then be installed on the server on which the domain resides and therefore the site to be protected.

When changing the protocol from HTTP to HTTPS, it is essential to correctly configure the redirects of all the pages of the website.

Obviously the aspect of testing and verifying the correct functioning of the new URLs should not be underestimated.

An updated sitemap should be created and submitted to Google so that search engines are aware of the new URLs.

The configuration of Google Analytics must be modified and updated.

Posted By Abdul Rimaaz

Online advertising: how to find target customers

 

Identifying your target audience, for a communication that is effective and targeted, is not easy. Find out how on the PMI blog

Given the current state of the economy, having a well-defined reference market is more important than ever: “aiming” randomly is never a winning choice. Indeed, small companies can compete effectively with large companies only and exclusively by aiming at a niche market .

Many companies confess that they turn to "anyone interested in my services". However, saying “let's talk to small business owners” or “let's talk to homeowners” is too broad a set of goals. Targeting a specific market does not aim at excluding people who do not meet your criteria. On the contrary, targeted marketing allows you to focus your budget on a specific market that is more likely to generate customers and - consequently - business. A convenient, efficient and effective way to advertise.

But what is the target, specifically ? We can see it as a target market, a group of potential customers (with common characteristics) to which a company wishes to sell its products and services. Identifying the target market is an essential step for any company in developing a marketing plan .

What is the target audience and why frame it

Let's consider the example of an interior design company. This could choose to sell its services to homeowners between the ages of 35 and 65, with an income of over € 150,000,000 per year. To further define the market, it could choose to turn only to those interested in the renovation of kitchens and bathrooms and a certain style.

If you can count on a specific target audience, you can choose where and how to market your products more easily and with a greater degree of safety. Here are some tips to help you define your target audience:

 

Analyze your current typical customer : who is the typical customer of your company and why does he choose you instead of your competitor? Look for the characteristics that your customers have in common, perhaps after a thorough analysis of the competition .

Which customers are the most profitable for your business ? It is very likely that other people with common characteristics may be interested in your product / service.

Check your competitors . Who are your competitors talking to? Who buys from them? Do not look for the same market: rather, it aims to find a niche they have overlooked.

The analysis of the target

To analyze the target, it is mainly necessary to know the product or service that you want to sell. This is the key that will allow you to access a new marketing concept. Make a list of each product / service feature . Next to each feature, note the corresponding benefits. For example, a graphic designer offers high quality design services: the advantage for the client is the acquisition of a professional corporate image, related to its mission . Such an image will attract more customers, who perceive the company as trustworthy. So ultimately, the benefit of a high quality design is to win more customers and increase your revenue.

Now that the advantages of your offer are clear to you, ask who, those same advantages, can suit you. The goal is basically one: to give the person what he is looking for at that precise moment . In this case the graphic designer could choose to turn to companies interested in increasing their number of customers. While this is still too general, you now have a foundation to build on.

The analysis of the target also passes through some specific parameters, demographic data that allow you to better select the people who will be part of the reference market. In this way you discover not only who needs your product / service, but also who is more purchasing oriented.

The demographic segmentation

The most used social media platforms (Facebook, LinkedIn, Twitter and Instagram) allow, with a little practice and knowledge of the basic tools, to divide users and address them on the basis of so-called " market segments " .

A farmhouse with rooms, for example, could intercept married Facebook users with the announcement of a romantic package for a weekend. LinkedIn, being more B2B oriented, is instead perfect for targeting companies using a variety of criteria such as number of workers, industry, geographic location, and so on.

What are the parameters of demographic segmentation , and why are they so important? There are six main aspects to look at:

 

Kind

·         Age

·         Income

·         Marital status

·         Education

·         Religion

Demographic segmentation is a very important criterion for identifying target markets: it is precisely on the basis of the parameters of which it is composed that it is possible to make the most functional divisions. A wine shop, for example, could choose to orient its communication and advertising campaigns on the basis of the results of a survey , which sees young people under 34 prefer beer while, between 35 and 55 years, it records a clear preference for wine.

The position

Geographic segmentation implies segmentation of the market based on location . Home addresses are an example, but depending on the scope of your business you could also use:

·         The city

·         The area of ​​the city (if we talk about metropolis), taking advantage of the local seo

·         The chap

·         The telephone area code

·         The country

·         The region

·         The province

Groups of users residing in a given geographical area may have specific needs in terms of products and services. For example, a gardener might decide to focus his marketing efforts on a particular area of ​​the city, full of houses and inhabited by wealthy people who prefer to entrust the care of the greenery to a professional.

Interests and hobbies

In addition to demographic data, in order to identify your target market it is also important to know how certain individuals behave , what their attitudes and actions are, what is the lifestyle and the interest that most attracts them. All these vestments will allow you to further know their characteristics and understand if they are suitable for purchasing the product or service you offer. These are the factors to be analyzed:

·         Behaviors

·         Values

·         Interests

·         Hobby

·         Lifestyle

Finally, small businesses can identify target markets through consumer buying cycles . For example, a structure that deals with catering can receive many requests at lunchtime from professionals, workers and workers in general. The same restaurant can attract families with small children and young couples for dinner. To the various types of customers, it is possible to dedicate an ad hoc menu formulated on the basis of their needs and purchasing behavior.

 

Your products / services must in fact adapt to the lifestyle of your target customer .

Did you make the right choice?

Once you've decided on your target market, check that you've made the right choice . Ask yourself if there are enough people who meet your criteria, if the identified target will really benefit from what you offer. And if it has the necessary spending power for that product / service. Finally, ask yourself if the intended message is suitable for reaching it. In fact, each niche should receive a specific message.

The trick is to find the perfect balance between excessive and non-existent segmentation.

Don't be afraid this information is hard to find. Spend some time searching online for research that others have done on your target, and read the forums where the type of service / product offered is discussed. You could also conduct a survey yourself, perhaps using Instagram Stories .

Identifying the target customer is the difficult part of a marketing plan but, after that, it will all be downhill. When you know what types of users you're talking to, it's much easier to understand which media to use to reach them and which marketing messages to use. By targeting only your target customers, you will save time and money and get a better return on investment.

WHAT TYPE OF BUCKET TO CHOOSE?

Choosing a waste container can quickly become a real headache, especially if your waste disposal project is temporary and you are looking for more flexibility as to the volume of the container and the duration of its rental. to consider. Here are some key principles to know to make the right choice.

 

Tipper rental criteria to take into account

 

The rental of a waste bin responds above all to a primary requirement: to effectively manage site waste; whether for construction, renovation or cleaning work. If you are also an individual, it is a safe bet that you have never rented a dumpster, and perhaps you will only do so once in your entire life.

 

Among the main criteria to take into account, the first concerns the right size of the bucket to choose according to the volume of your waste to be disposed of. The latter is the most important criterion for you to decide to make the right choice, that is to say rent a tipper suitable for your site. If however, the volume of your waste to be evacuated does not seem so easy to gauge, there are still benchmarks to know to get there. You will understand, these benchmarks will depend on the storage capacity of the Skip Hire Services in Buckhurst Hill.

 

8m3 skips:

 

An 8 m3 bucket is generally 90 cm high, 5.80 m long and 2.50 m wide, for a maximum capacity of 10 tones. Given its dimensions, this bucket is very easy to move. It is very suitable for the evacuation of waste from cleaning green space (trees, garden) as for the evacuation of rubble caused during renovation works of house rooms.

 

Dumpsters from 12 to 20 m3:

 

These larger skips allow you to store larger site waste and rubble. This format is more suitable for larger construction, demolition or renovation sites such as major development works or even the evacuation of many bulky items.

 

30 m3 skips:

 

This type of bucket mainly concerns work on large construction sites; most of which are used on building construction professional sites. However, a 30 m3 bucket can sometimes be used by an individual, as part of a complete renovation of their property.

 

Choose well according to the type of waste

 

To choose your bin correctly and that it is perfectly suited to your site, you still need to be concerned about the type of waste that you will have to manage and dispose of. It is important to know the nature of your waste to be able to sort it properly and thus guarantee the most optimal waste treatment. This is why, you must choose your bucket according to the nature of the waste (recyclable, bulky waste, green waste, dangerous…)

 

You stick to the space available

 

Finally, don't forget that the type of bucket to rent will ultimately depend on the available space you have on your site. Knowing that the deposit of a tipper too heavy and too long presents risks of degradation of your site. In addition, keep in mind that the available space on your site must allow maneuvers and a tipper deposit in complete comfort and safety.

The Best Sunglasses for Children

Have you decided to take a nice walk with your children on a beautiful sunny day?

Have you thought about how to protect your little ones' eyes from the strong rays of the sun?

In this article we will see together which are the best sunglasses for children , those most suitable for boys, girls and babies and the best polarized lenses for your babies .

Happy reading

How to choose children's sunglasses

Before showing you the Best Sunglasses for Children it is necessary to underline what are the essential characteristics that you must bear in mind when buying a pair of sunglasses for your children or grandchildren.

These are the 5 characteristics that the pair of sunglasses you are about to choose must possess and guarantee:

Safety

Ultraviolet Protection (UV protection)

Lens resistance

Visual comfort

Flexibility

Let's see them in detail.

Protection from UVA, UVB, UVC rays

When buying children's sunglasses it is essential to consider it some factors including the protection that these are able to offer from ultraviolet rays .

The lenses that make up eyeglasses must be equipped with quality filters that must be able to protect children's eyesight specifically from UVA, UVB and UVC rays .

The latter are particularly deleterious for the visual health of the little ones and therefore it is necessary to protect the eyes with extreme care .

Frame flexibility and adaptability

Another factor to take into consideration when buying children's lenses is the flexibility of the frame .

This is an important element to evaluate as children do not always manage to take care of the glasses and therefore it is important to guarantee them a frame that is difficult to break.

In this way, the little ones can play and have fun without the risk of breaking their sunglasses.

Polarization of the lenses

A further fundamental factor to consider when you are about to buy sunglasses for the little ones is the possibility of polarizing the lenses .

Polarized lenses ensure protection from the phenomenon of glare by better protecting the eye structures from the negative radiation of ultraviolet rays.

Unlike classic lenses, polarized lenses tend to better mitigate the reflection of the sun and better protect the eyesight of the little ones.

Prices

Furthermore, when you are looking for the perfect pair of glasses for your child it is important to consider the selling price of the same as it is often an indication of good or poor product quality .

On average, a pair of sunglasses for children with polarized lenses is around 20 euros , but more expensive items can also be found on the market; it all depends on the brand that produces the glasses.

Which brand to choose

Including the characteristics of an excellent pair of sunglasses for children, let's see together which are the most reliable brands.

Kiddus

If you are looking for a colorful and fun model of children's sunglasses , we recommend choosing a Kiddus product that ensures excellent fit and maximum safety at the same time.

These sunglasses have a flexible and colorful frame and can be purchased at very affordable prices. For example, on amazon there are some of the most famous Kiddus models, such as the Kiddus baby comfort glasses .

Chicco

Another brand that makes children's sunglasses is Chicco . This brand has always dealt with making accessories and much more for the little ones, offering excellent quality and advantageous prices .

The models of children 's glasses of the Chic Chicco line are fun and colorful and can be purchased on stock, boasting affordable prices.

The models are available in many different colors and patterns , made with safe materials for the little ones.

Here is one of the most beautiful models of the Chicco:

Active Sol

The glasses made by the Active Sol brand are perfect for ensuring comfort and UV protection for children.

They are made to adapt perfectly to any face shape and give maximum comfort even to younger children. These glasses are colorful and cheerful and can be purchased on amazon at an incredible price.

The characteristic of all Active Sol glasses lies in the excellent quality / price ratio that allows buyers to choose flexible and resistant models at a reasonable price.

Rayban

You are thinking "ok, the ActiveSol glasses are perfect for small children (0-3 years) and for my son who is 8 years old?"

Well in this case we can not show you the most loved glasses by parents for children a little older.

We are talking about Ray-Ban sunglasses .

Here is the best offer, currently on Amazon, on Ray-Ban branded Children's Sunglasses :

Polaroid

A particular type of children's glasses are those made with the so-called " Polarized Lenses ".

Without going into too much detail, polarized lenses are special types of lenses that protect the human eye and offer 3 great advantages:

·         Reduce light reflections ;

·         They make the colors lighter and more natural;

·         Increase brightness in case of low light.

To learn more about polarized lenses, you can visit this page .

But let's get to us ... what are the best glasses for children with polarized lenses ?

Obviously the Polaroid ones .

Here are the ones that according to the editorial staff of Early Childhood Games are really the most appreciated by parents:

Sunglasses for Children: the best sellers

Sunglasses broken down by age and gender

We continue our guide with sunglasses, for both boys and girls, from 0 months to 3 years.

Sunglasses for 1, 2 and 3 year old boys

We have shown you the best sunglasses for children, but what will be the best pair of sunglasses for boys instead ?

After several searches, we finally identified the right product for boys in ActiveSol sunglasses .

ActiveSol children's glasses are perfect for young children .

Thanks to their 100% UV PROTECTION , the glasses protect the child from a strong exposure to the sun and thanks to the Polarized lenses further defend the eyes of the children, reducing the reflections of the light.

Made of HYRTEL High-Tech rubber , the glasses are flexible enough to be indestructible in case of accidental falls.

Sunglasses for 1, 2 and 3 year old girls

Surely the sunglasses for girls should be first and foremost secure and indestructible, but that does not mean they can not be fun and fashionable, as these wonderful Sunglasses for Girls of Kiddus .

With their pink frames, their flower mosaic and their bright and purely feminine colors, these sunglasses are perfect for vain girls .

In addition to being adorable, mirrored lenses also feature 100% UV protection , so you won't have to worry that your daughter's eyes will not be protected.

The Sunglasses for Girls of Kiddus have many different colors. This will allow the girl to choose her favorite pair of glasses based on the colors of her clothes.

Here are the sunglasses for Kiddus girls :

Sunglasses for Babies (140 vol)

We have seen the best solutions for boys and girls, but what will be the best sunglasses for babies ?

For young children from 0 to 2 years of age , once again, a Kiddus product is worth mentioning.

This pair of sunglasses are perfect for babies for 3 simple reasons:

Absolute protection from ultraviolet rays

Indestructible lenses

Flexible frame

First of all, the Kiddus product guarantees complete protection of the baby's eyes from the ultraviolet rays of the sun thanks to its category 3 comfort filter on a scale of 4.

Added to this is its indestructibility. The glasses, in fact, are made of flexible material (polycarbonate) and this allows the product not to break in case of falls and collisions.

Do not neglect the elastic bandage which, with the right adjustment, allows you to keep the lenses well fixed to the child avoiding accidental falls.

The product is sold with a microfiber pouch .

Conclusions

We hope this article has been really useful for you to purchase the best pair of sunglasses for your children or grandchildren.

If you have some tips to make our rankings even more detailed, do not hesitate to comment.

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How do you keep your data safe ?

UAE Technician  of Dubai  explains how to store data in complete safety

By now the most important memories and documents are no longer simply kept in a drawer, but saved on computers and other devices. Have you ever lost all the data saved on your pc? It is as if a part of your life is lost. How to keep data , documents, photos or messages safe ? The answer to not losing any data is backup.

But a one-time backup is not enough. You need to save data at regular intervals or immediately after acquiring important documents. In addition, it is not recommended to rely on a single backup method. UAE  Technician  therefore recommends ways to keep your data safe .

The methods to keep your data safe according to UAE Technician 

UAE  Technician  suggests how and methods to keep your data safe :

External hard disk

Comfortable because it can be easily transported. Furthermore, moving data on the hard disk is very simple: just connect it via USB to your computer.

Flash drive

It is often slightly larger than a chewing gum and uses flash memory, that is, it does not need electricity to keep information saved.

Cloud storage

The data and information are stored on an online data center. Often on smartphones and computers, manufacturers offer a default cloud service. The cloud works thanks to a software that allows you to store data on an online server.

NAS: network-attached storage

These are network devices used to save and share files  between the various nodes of a LAN. This allows multiple users to share documents, folders and movies.

UAE Technician  offers ad hoc solutions to keep your company's data safe . Contact us at : 045864033 to meet professional laptop technician  experts.

Workstation Maintenance In Dubai: UAE Technician IT Assistance

UAE Technician offers a fast and attentive service for the maintenance of workstations in Dubai  and the province for first class IT assistance in the company . A staff of expert technicians available to companies to ensure the functionality and operation of the IT infrastructure. Quick interventions with trained and competent staff to respond to the ever new challenges related to the IT world.

WHY IS MAINTENANCE OF WORKPLACES IMPORTANT?

The computer maintenance is the quote of the company's IT structure Periodic checks. Periodic checks allow you to keep the company's IT infrastructure under control, ensuring that safety and productivity-related functions are maintained. The IT assistance service for companies offered by UAE Technician  guarantees the functioning of the workstations avoiding the feared interruption of services and the blocking of devices. The consequence of this situation is data loss, which is sometimes very expensive for companies. The periodic check through a maintenance service of the workstations in Dubai  helps to prevent this difficult situation. Only by relying on aconstant IT assistance it is possible to intercept the signals of a possible next danger.

WHAT IS THE MAINTENANCE OF PCLAB WORKSTATIONS?

The computer maintenance for businesses in Dubai  with UAE Technician  allows you to:

·         Keep operating systems up to date and prevent incompatibility with the most modern software

·         Test the firmware and replace them with the more advanced versions

·         Ensure maximum hardware functionality

·         Ensure high performance and speedy production activities

·         Avoid expensive downtime

UAE Technician offers customized programs for testing and maintenance of company devices, guaranteeing the maintenance of IT functions and ensuring production continuity.

Are you looking for a partner specialized in IT maintenance for companies in Dubai  ? Contact the UAE Technician  specialists.

Asus: The Plague of The Dc Jack

That the jack (or plug socket, whatever you want) of a laptop can be damaged , due to wear or mechanical stress, is not very infrequent, but what happens to Asus notebooks of the X53, X54, X71 series etc. it really looks like an epidemic ... a real curse that has fallen on Asus.

In reality, the problem of the breakdown of the power plug in these PCs has nothing esoteric, but is the cause of a trivial motherboard design error: in fact, the failure that occurs, when in these computers while inserting the plug into the socket jack the power does not come and the battery does not charge(the computer works only on battery power, as long as it is charged ...) is the fracture of the central contact (the one that carries the positive of the incoming power from the AC / DC of the laptop) of the plug connector. And this applies to 100% of the notebooks that arrived in the laboratory.

This happens not due to a design defect in the outlet(this problem would be easily solved by changing the component supplier), but because this jack, like all those mounted directly on the motherboard (on some PCs the jack is fixed to the body ...) is welded to it and its stability depends on the strength of the solder , in turn linked to the number of anchor points and their arrangement with respect to the effort determined by the insertion and extraction of the plug of the power supply.

In the Asus we are talking about, the plug socket has four points of support , and so far it is perfect; the fact is that the two on one side are soldered to a "tongue" of the PCB a few millimeters wide, left alone to face the effort imposed by the insertion and extraction of the plug. The result is that this bends every time, causing the jack to twist, and for a long time (not so much, because the fault occurs quickly ...) going the central contact, subjected to bending and twisting, breaks.

This fault is difficult to detect with the naked eye because the fracture occurs where the contact comes out of the body of the jack socket, but it becomes evident by looking with a magnifying glass or trying continuity with a tester and flexing the jack, obviously after opening the notebook.

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